Flawless Skin, Beautiful Lashes

Achieve a naturally radiant complexion and effortlessly defined lashes for a polished, confidence-boosting look every day.

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    Flawless Skin, Beautiful Lashes

    Achieve a naturally radiant complexion and effortlessly defined lashes for a polished, confidence-boosting look every day.

    Why PrimeLash Mascara Has Worked for 1000s of Mature Women!?

    1. Magic wand
    Eliminate your BIG problem. Thinning lashes and mascara wands that can’t grip them. PrimeLash has a unique wand that gets to the tiniest lashes. And coats them all.

    2. Instant lift & length
    Buildable formula takes drooping lashes to proud, fanning beauties. No drying. No breakage. Beautiful thickness.

    3. Long term care
    PrimeLash is more than your regular mascara. It’s healing. It has premium ingredients to give your lashes what they need to grow thick and long.

    • 16000+5*
      Reviews

    • pH Balanced

    • Hypoallergenic

    • Water Resistant

      See The Difference After Just 2 Coats

      Transform the look of your lashes in seconds. With just two coats, lashes appear noticeably longer, fuller, and more defined, creating a naturally eye-opening effect that enhances your everyday look.

      • 1. Magic Wand

        Eliminate your BIG problem. Thinning lashes and mascara wands that can't grip them.

        Primelash has a unique wand that gets to the tiniest lashes. And coats them all.

      • 2. Instant lift & length

        Buildable formula takes drooping lashes to proud, fanning beauties.

        No drying. No breakage. Beautiful thickness.

      • 3.Long-term care

        PrimeLash is more than your regular mascara. It's healing.

        It has premium ingredients to give your lashes what they need to arow thick and lona.

        Everything Your Lashes Need

        A beauty essential for a clean, refined, and flattering finish.

        verified
        At least 3x lash length

        verified
        Glossy, natural finish

        verified
        Zero clumps

        verified
        Tubing formula

        verified
        Wand combs & separates lashes

        verified
        Water-resistant

        verified
        Hypoallergenic

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          PrimeLash Mascara is not just a cosmetic that you use to look younger.

          It delivers beautiful volume and length in just two clean coats - while respecting delicate Iashes and staying gentle on sensitive eyes.

          Developed by pro-age makeup experts and refined using feedback from over 1,000 mature women.

          Why Is Prime’s Color Changing Foundation the “One” for Mature Skin?

          Mimics your true tone.
          As you blend, it quickly adapts to your complexion for a perfect shade match. Hides discoloration & tone inconsistencies.

          Natural coverage that holds up all day.
          Finger-blends in a jiffy. Won’t pill or cling to dry patches even after all-day wear.

          The celebrity glow.
          Dewy radiance looks like a gentle hydrated sheen. Breathable & buildable -- this formula hydrates and never cakes or creases.

          Made for irritation-prone mature skin.
          Bisabolol & Niacinamide brighten, soothe, and nourish.

          • Matches Fair to Medium Tones

          • 12-Hour Stay

          • Light-Medium Coverage

          • Natural-Dewy Glow

          • Hypoallergenic

          • Vegan & Cruelty-Free 

            • White Cream Glides Over Textured Skin

              Apply to clean, moisturised skin.
              The white cream feels luxe, glides like silk - even if you're plagued by roughness and texture. We got this.

            • Gentle Blending Mixes Pigments

              Witness the transformation.
              As you blend with your fingers or a brush, the microbeads release their encapsulated pigments, which promptly meld together into your exact skin tone.

            • Undetectable As Make-Up

              Once it sets, it feels weightless & stays put all day.
              A single layer unlocks compliments, plus a fresh glow. Two layers blur away persistent imperfections. No touch-ups. You may as well have woken up like this!

              Real Results from Real Women

              Based on an independent consumer study of 10 participants.

              90%

              90% of users agree that the Prime Color Changing Foundation provides perfect coverage.

              95%

              95% of users say it doesn't crease or settle into lines, yet effectively blurs blurs
              texture.

              100%

              100% of users agree it is ideal for sensitive skin.

              100%

              100% of users agree the foundation lasts 12+ hours.

              12 Hours of Coverage. 12 Hours of Skincare. Pampers While It Works.

              Prime’s Botanical Complex
              A blend of 4 premium ingredients that work together to brighten discoloration, rejuvenate dry, depleted areas, defend against environmental stressors, and soothe mature skin.

              Jojoba oil + Squalene
              The non-greasy duo replenishes lipids, restores suppleness, and softens fine lines by plumping crepey skin. 

              Niacinamide
              Strengthens your skin’s moisture barrier, helps reverse sallowness (yellow tones), and calms reactiveness. 

              Mature skin loving ingredients

              Prime's Botanical Complex
              A blend of 4 premium ingredients that work together to rejuvenate dry, depleted areas and soothe mature skin.

              Jojoba oil + Squalene
              The non-greasy duo hydrates thirsty mature skin and restores supleness.

              Niacinamide
              Strengthens your skin's moisture barrier and calms reactive skin.

              ⭐⭐⭐⭐⭐

              “The tonal coating lasts all day long. I counted 15 hours… And the best bit? When I looked in the mirror I absolutely loved how my skin was. Even better than after immediate application. Did not settle in wrinkles. Natural and suited to my complexion.”

              - Catherine M.

              FAQs & Answers

              What Makes This Mascara Different?

              It helps create longer, more defined lashes while maintaining a natural, comfortable look.

              Who Is This Mascara For?

              It's perfect for anyone looking to enhance their lashes with effortless everyday wear.

              What Results Can I Expect?

              Lashes appear longer, fuller, and more defined with a polished finish that lasts all day.

              What Makes This Foundation Different?

              Its color-adapting formula helps create a seamless, natural-looking finish that enhances your skin's appearance.

              Who Is This Foundation Best For?

              It's ideal for anyone looking for lightweight coverage, easy application, and a naturally radiant look.

              What Results Can I Expect?

              Skin appears smoother, more even-toned, and naturally perfected with a comfortable, everyday finish.